Pay-TV operators have
invented a new promotional product
"Tricolor TV" started selling advertisers the time it takes to switch between channels.Russia's largest pay-TV operator, "National Satellite Company (" operates under the brand "Tricolor TV") and the advertising agency "Agency 2" brought to market an advertising product that allows the broadcaster to become a promotional vehicle to sell advertising, and without the help of channels. A-Zapper (located behind insertion) allows to show the viewer to brief (lasting 2-3 seconds) commercials when he was with the remote control switches channels. This includes the ability to do these pauses longer.
According to TNS, the average Russian viewers in cities with populations over 100,000 people makes switching between the channels of 24.5 per day. Given these statistics, the number of switches between the channels 'Tricolor' can be up to 655 million per day, calculated the CEO "Agency 2" Ilya Skvortsov.
General Manager of "Tricolor TV" Andrey Makarov said that the idea of A-Zapper was borrowed from the various concepts of Internet advertising. While such a "Console" Advertising is one of the cheapest on the market, 1,000 contacts in its format, the customer cost just £ 0.05., But in the future, the price tag will rise, no doubt Skvortsov. Already, the "Tricolor" and "Aga" ntstva 2 "is a promotional contract with mobile operator Tele2, Autogas«, Chery, a manufacturer of water filters, "Aquaphor", etc.
In addition to A-Zapper «Agency 2" traditional TV advertising will be placed on the channels 'Tricolor'.
10 million subscribers served by "Tricolor TV" at the end of I quarter 2012, according to its own data. Of these, 7.8 million were signed for paid packages.
Custom advertising project with the "Agency 2" - not a single step "Tricolor", designed to improve the profitability of television subscribers (ARPU). On April 1, 2012 "Tricolor TV" started broadcasting HD-channels in test mode. By the end of the year, he plans to connect to High definition image of 1.2 million users, and two years later they may already be 7 million, with most of these will be new subscribers, previously predicted Makarov. In 2012 the average revenue per user (this figure "Tricolor" expects, taking into account not only the monthly fee, and advertising revenues) should increase from last year's 629 to 880 rubles. a year, and in 2013 - to 1200 rubles. a year, said Makarov. By the end of 2012 "Tricolor" is planning to cash in on advertising 0.8 billion rubles., And by 2017 - 2.6 billion rubles.
"Tricolor TV" started selling advertisers the time it takes to switch between channels.Russia's largest pay-TV operator, "National Satellite Company (" operates under the brand "Tricolor TV") and the advertising agency "Agency 2" brought to market an advertising product that allows the broadcaster to become a promotional vehicle to sell advertising, and without the help of channels. A-Zapper (located behind insertion) allows to show the viewer to brief (lasting 2-3 seconds) commercials when he was with the remote control switches channels. This includes the ability to do these pauses longer.
According to TNS, the average Russian viewers in cities with populations over 100,000 people makes switching between the channels of 24.5 per day. Given these statistics, the number of switches between the channels 'Tricolor' can be up to 655 million per day, calculated the CEO "Agency 2" Ilya Skvortsov.
General Manager of "Tricolor TV" Andrey Makarov said that the idea of A-Zapper was borrowed from the various concepts of Internet advertising. While such a "Console" Advertising is one of the cheapest on the market, 1,000 contacts in its format, the customer cost just £ 0.05., But in the future, the price tag will rise, no doubt Skvortsov. Already, the "Tricolor" and "Aga" ntstva 2 "is a promotional contract with mobile operator Tele2, Autogas«, Chery, a manufacturer of water filters, "Aquaphor", etc.
In addition to A-Zapper «Agency 2" traditional TV advertising will be placed on the channels 'Tricolor'.
10 million subscribers served by "Tricolor TV" at the end of I quarter 2012, according to its own data. Of these, 7.8 million were signed for paid packages.
Custom advertising project with the "Agency 2" - not a single step "Tricolor", designed to improve the profitability of television subscribers (ARPU). On April 1, 2012 "Tricolor TV" started broadcasting HD-channels in test mode. By the end of the year, he plans to connect to High definition image of 1.2 million users, and two years later they may already be 7 million, with most of these will be new subscribers, previously predicted Makarov. In 2012 the average revenue per user (this figure "Tricolor" expects, taking into account not only the monthly fee, and advertising revenues) should increase from last year's 629 to 880 rubles. a year, and in 2013 - to 1200 rubles. a year, said Makarov. By the end of 2012 "Tricolor" is planning to cash in on advertising 0.8 billion rubles., And by 2017 - 2.6 billion rubles.
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